Halo and Pineapple: How to disrupt a category and find an audience who don’t love insurance

November 27, 2024 By: 0 comments

<p><img src=”https://biz-file.com/c/2411/759132-208×117.jpg?6″ width=”208″ height=”117″ alt=”The Halo Pineapple campaign extensively used Out of Home (OOH) as it took the mickey out of insurance and people loved it (Image supplied)” align=”left”><br><span >The Halo Pineapple campaign extensively used Out of Home (OOH) as it took the mickey out of insurance and people loved it (Image supplied)&lt;/span><p>Local agency, Halo, and its client, disruptor brand Pineapple, walked into the Effies SA… and won the Grand Effie.</p><br> <a href=”https://www.bizcommunity.com/article/halo-and-pineapple-how-to-disrupt-a-category-and-find-an-audience-who-dont-love-insurance-588600a”>Read more…</a> | <a href=”https://www.bizcommunity.com/Request/SendToEmailRedirect.aspx?ct=1&ci=253786″>Send to a friend</a></p><div style=”clear:left”></div>